I just found such a great way to get the kids to do things that they need to do, but don't necessarily want to do:
"This is what SMART people do..."
Oh boy, they love it. They're eating broccoli, taking care of their chores, cleaning out the car, all because smart people eat broccoli for the B vitamins; do their chores for the fringe benefits of having a clean home; clean out the car, well, because, that's what smart people do! Who knew they respected intelligence so much?
Maybe they respect it because it's in such short supply?